Cultural Value Transformation in Families in the Era of Globalization

Abstract

The rapid expansion of globalization has significantly influenced the cultural values upheld within family structures worldwide. As global interactions intensify through technological advancements, media exposure, and international mobility, families increasingly encounter diverse cultural norms, beliefs, and practices that challenge traditional value systems. This study examines the transformation of cultural values in families within the context of globalization, focusing on the negotiation between preserving local traditions and adapting to global influences. Using a qualitative-descriptive approach, the research analyzes shifts in parenting styles, intergenerational communication, educational priorities, and lifestyle choices that reflect the evolving cultural landscape. The findings reveal that while many families strive to maintain core traditional values such as respect for elders, communal responsibility, and religious adherence, they simultaneously adopt global values emphasizing individualism, gender equality, consumerism, and digital literacy. This dynamic interplay creates hybrid cultural identities that redefine family roles, expectations, and socialization processes. The study highlights the importance of cultural resilience, adaptive strategies, and policy support in balancing the preservation of cultural heritage with the opportunities and challenges posed by globalization